Frequently Asked Questions

Even though search engine optimization (SEO) has been around for an extended period of time, there are still many web site owners, internet developers and marketing experts who don’t have much experience with SEO. Now, SEO has taken a much more active, marketing-driven role. It won’t untangle all your internet marketing issues overnight, nor will it supplement your offline selling questions.  There is no doubt that search engine optimization is important if you would like your brand to be successful online, but many individuals still do not completely understand that SEO is a not magic bullet.


The Google search algorithm takes into account hundreds, or perhaps thousands of participatory factors when determining where a site will fall in the search engine ranking positions (SERP). If you launched your web site in a highly competitive market (mortgage loans), it might take much longer for your internet site to rank for your chosen keywords.


The Internet is expanding at an impossible to believe rate, which suggests that every day there are more web sites fighting for the same amount of space. Yes, SEO will build on itself over time, but that doesn’t mean that you get to 6 months and call it even and hope your past work will carry you through. SEO is never really finished.

Q : What does SEO really do for my site?

A : SEO is a process by which you add targeted keywords into your web site code and when a search engine views the web site, it will rank your site for those keyword phrases.  Without SEO, your web site will not rank on the first pages of the search results and you will lose out on an opportunity to sell your products and services to people looking for your business.


Good S.E.O will also help build your brand presence online, help maintain ( or fix ) your brand’s online reputation, push traffic to your site and increase your conversion rate, establish your company as a sector leader or expert, help you hook up with your customers and much more.

Q : Who should handle my site’s SEO?

A : If you don’t have the information or experience to handle your site’s search engine optimization, then you have to decide between bringing in somebody to handle your SEO in-house or outsourcing your SEO to an SEO company or advisor.


Everything that your promoting office does to plug you company can be leveraged for S.E.O. If you would like to keep it in-house, your SEO chief must be combined into your marketing dept, not the site design / development or IT team.

Q. What should I watch out for if I outsource the SEO to another company?

A. If you’d like to outsource your SEO, be sure to do so to a credible, white hat SEO firm! Your SEO manager should work with the sales and marketing team to keep their efforts in line and make sure they are targeted the right keywords. A large amount of SEO concentrates on creating and publishing content and you need someone that understands the market. Any company or expert who guarantees to have your internet site ranking number one in Google by the close of the month is probably a black hat SEO practitioner and should be evaded.


Some questions for an outsource company?

  1. What are the most competitive keywords they’ve gotten ranked?
    If the company has only gotten non-competitive keyword phrases ranked, then they’re not for you
  2. What kind of reporting do they give?
    The basic reporting should include keyword ranking, but a good company will show you the back links they’ve built, articles they’ve written and other SEO metrics to show the campaign is working
  3. Where do they do their link building?
    There are 6 different methods for building links including: Social Bookmarks, Blog Posts, Blog Comments, Messageboards/Forums, Articles, and Press Releases.  The more methods they use, the better.

Q. After the site is ranked, why do I have to keep paying money?

The purpose of paying monthly fees for optimization is to keep on top of the keywords being marketed and to continue to build links to the web site.  If the monthly fees stop, the link building stops.  Your web site “might” continue to rank for a period of time.   However, after a few months, competitors could start to overtake your positions and you may drop off dramatically.  It’s a risk you can decide whether or not to take.


These are in no way the only questions you will have when beginning your SEO campaign, but they are a selection of the most common. When you are looking to handle your site’s SEO by yourself, you may wish to reflect upon taking a SEO training session to learn the basics and answer more strategically minded questions.

Rich Stark
(760) 576-4892 - A San Diego web design company is run by Rich Stark, a 15 year veteran of search engine optimization, web design and marketing.